Beers Online
Make Money Online From Podcasting by Luis Purser
What is Podcasting
In a nutshell, podcasting is a form of blogging that utilizes the spoken word and/or video as the plan of action of delivery as compared to traditional blogging which utilizes the written text. However, it had better be noted that podcasting is not used for just “blogging” per se. Podcasts have been used by professional broadcasters and lecturers to deliver their materials to a wide audience. Some companies/businesses have used podcasting as a means of communication, as well as a vehicle for their marketing activities. With its rapidly growing popularity, podcasting is seen by some as the future of radio and radio broadcasts.
From a technical perspective, podcasting is a strategy of delivering series of digital content (primarily audio and video) about the information superhighway for listening and viewing on digital media players/devices and computers (desktops and laptops). Podcasts differ from the traditional downloading of media files (though websites and net browsers) such that they rely on RSS feeds (just like blogs and news feeds) which automatically notifies the end-users, particularly subscribers, of new releases/episodes and automatically downloads the material to the user’s preferred device without the user having to revisit the site on which the files are hosted.
make money From Podcasting
Some people go toward podcasting as a hobby while others have turned it toward a payoff generating business.
If you’re currently doing podcasting just for fun or as a hobby and you’re giving away your content for free, there might come a time when you, like many others before you, will find it necessary to gain some profit from it-perhaps to pay for domain registration and hosting services, or to cover some of your podcast producing expenses, or to earn a living out of it.
So, how do you obtain cash from podcasting?
To be able to earn money out of podcasting, you’ve got to have two things, basically, two very important things-content and audience. Lack in either of these and you’re left with no chance of monetizing your podcast. These two won’t stand without the other, obviously. If you don’t have content, then we have absolutely nothing to talk about here. On the other hand, if you do have content, but you have got no audience… well, allow me to use a philosophical riddle here… “If a tree falls in a forest and no one is around to hear it, does it bring in a sound?”
It’s not just any content, by the way, you need to have good quality content. You must do your research. Find out what people want/need. If your content can be found in other podcasts which are offered for free, or if they can be found all over the web, chances are you’re not going to succeed. You must establish uniqueness.
Also, you must be consistent in putting out your content. You shouldn’t leave your audience hanging and waiting for your next release.
If you’ve got all that in check, then you’re pretty much set in making money out of your podcast.
Following are the various techniques of earning from podcasting.
Join a Podcasting Ad Network
Podcasting Ad Networks, such as Limelight, Podtrac, Mevio and Wizzard Media, can hook you up with advertisers with minimal effort from you. You just sign up with them and you’re basically all set.
Generally, what ad networks do is that when you sign up with them, they will look at your podcast/program and, if your program meet their standards, they will match your program up with campaigns or advertisements and insert (or “bake” as they call it) the ads toward your program as pre-roll, post roll, or in-show ads before they release your program to the public.
With exceedingly ad networks, ad revenues are usually split right down the middle between the ad network and the podcaster/producer.
So, in what respect much are people making from this?
According to Adam Curry, president and co-founder of Mevio, there are podcasters who are making only “Beer money” with them (below a thousand dollars a year) while there are some who gain more than $10,000 a year. However, according to Curry, there’s also a rare breed of podcasters on Mevio, there are currently three of them, who are making between half a million to a million dollars a year.
Getting Your Own Sponsors
If you have ambition to have full control on your advertisements, This is the route to go.
There are many benefits in sourcing your own sponsors. It allows you to choose your advertisers/sponsors, it allows you to set your own ad placement pricing scheme, and you won’t get locked in in a long-term agreement (like when you join an advertising network). And since you acquire to choose your advertisers and set your own pricing scheme, it is highly possible that you will obtain enhanced from this technique as compared to the others.
However, this also means that you are going to do everything yourself, from scouting for sponsors, to negotiating with them, to integrating your ads into your programming. And for that, you need to dedicate a significant amount of time on advertising on top of the time you’ll spend in creating your programs.
If you decide to adopt this path, here are a few pointers to guide you along the way:
assess yourself – Are you ready to do this? Are you prepared to take on all the tasks involved in getting your own sponsors? Do you have the passion to gain it happen-that is being able to do whatever it takes to acquire a sponsor?
make sure you are talking to the normal common man – Talk only to everyman who have the authority to enter in an agreement with you. Talking to the wrong common man will cost you dearly.
Understand that not all people you’ll be talking to is aware of what podcasting is – For that, you’ll need to explain to them what it is. The best bearing to do this is to assume away all the technicalities from it. Chances are, you’ll be better off if you’d simply tell them that you’re producing a series of practice videos rather than say that you’re a podcaster and that you’d incline toward them to advertise on your podcasts.
Less is enhanced – Submitting a single page-proposal is better than submitting a 5-page proposal. nearly all companies/advertisers would only desire to know who it is they’re going to reach (your audience) and how much money it will cost them.
CPM ads may not work super well in podcasting – Not only will CPM ads require you and your advertisers to track the number of ad impressions, there’s just isn’t enough traffic in podcasting to obtain you significant revenues from them. Try using flat-rate schemes (e.g., have your sponsors pay you to put up their ad on your program for a certain number of episodes or a certain period of time).
Understand that remarkably advertisers have ambition exclusivity and they want more exposure than just pre-roll, post roll, or in-show ads – For that, you can offer to use their products within your programs.
If you think you can be flexible enough, you can simply request your advertisers what their products are, what their offerings are, and what it is that they want to get and, from that, formulate a scheme that’s tailor-fitted to their needs.
Understand that mass advertisers would have an urge for to have some form of control on their ads (duration of the ad and the creative aspects of it) – For this you can have them produce their own ads. When they give you their ads, all you have to do is to integrate them into your program (pre-roll, post-roll, or in-show ads), and run it dealing with your agreed running period.
Charge for Content
If you are not that large surrounding advertising, one direction to monetize your podcast is by providing paid content. However, this is easier said than done. This is indeed one path that you have to tread carefully.
There are plenty things that you be obliged consider before you start charging your subscribers. The too important thing of course is your content. If what you have on your podcast can be found for free on the internet or elsewhere, there’s a too slim chance that anybody would pay for it.
Another thing is that if you are an unknown podcaster, or someone who has yet to establish a reputation in the world of podcasting, there’s a super slim chance that people will buy what you’re selling. This would work best for you if you already have established a subscriber base before you start charging for your content. It is extremely important that you earn people’s trust first and establish a favor popularity among them before asking them to pay you.
If you are one of those who had started out offering your podcasts for free, you ought to not start charging for all your contents in an instant. This is a sure fire direction of driving away your subscribers. One thing you can do is to offer extra content (additional episodes, downloadable materials, etc.), charge for those and keep giving away the rest of your content for free. Another thing is to bring portions of your podcast for free and charging for the complete versions. Whatever you decide to do, break it to your subscribers gently. You can start off by asking your customers if they are willing to pay you if you would offer this or that. That way, you can reach a consensus which can help you decide your next move.
If you think you really have need to start charging for your content for one reason or another, just tell your subscribers politely concerning your situation and tell them that you need to start charging them.
Once you’ve got your foot in, you can then start using your free podcasts to promote your paid ones. Also, you can spend some money on search advertising to promote your paid podcasts.
appeal for Donations
If you’re simply looking for cash to cover your information superhighway hosting expenses or to hire a babysitter, this may be for you. Of course, you do understand that, just like when charging for content, you need to have absolute content for this to work. That’s one. Also, you need to have an established subscriber base and you be necessary have already established a gain distinction among your subscribers.
Putting all that together, what we’re talking dealing with here is basically your relationship with your audience. The enhanced your audience feels that you’re part of their lives, the enhanced they will be willing to donate.
You can go through this in plenty ways. You can put a “begware” button on your site or you can set up a PayPal account just for your donations. However, with the global economic condition that we are in reliable now, you cannot expect much from this technique, no matter in what respect favor you and your podcasts are.
You can access his bring in money online reports and audios for FREE at http://rossgifts.com
About the Author
Ross Dalangin is the author and programmer of many Make Money Online Resources and Tools.
You can get his make money online reports and audios for FREE at http://rossgifts.com
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