Coopers Beer
Westward movement of the Beer Industry competition for production capacity in Sichuan
April 15, the international beer giant InBev expanded store-opening Budweiser Ziyang, investment 650 million yuan to build its first beer in the southwest production base. At the same time, Zhujiang Beer has been repeatedly investigated Guangyuan Guangyuan economic development zone to be set up in the new plant. Continuous influx of foreign brands in the same time, before the plant in Sichuan Sichuan Yanjing Beer will increase annual capacity from 10 million liters to 20 million liters, CR Snow has also recently and 300,000 tons of beer in Jiang Dacheng expansion project cooperation … … Beer Companies competing in the River expansion enclosure behind the steady rise of the beer industry market trend highlights, Sichuan beer market is enormous potential demonstrated.
Huge potential
Beer giant favor of Sichuan
14, Sichuan, Yanjing Beer Bulletin released, a quarter of total production and sales of beer, 27,500 tons, sales income of 55.69 million yuan, an increase of 173%. “Based on sound market expectations, we have annual production capacity from 10 million liters to 20 million liters. “relevant person in charge of the company that will gradually get out of Sichuan Yenching Northeast, distribution Chengyu.
Yanjing Beer in accelerating the pace of market distribution, while earlier in the Sichuan plant of Kingway Brewery Holdings already profitable. “Kingway Chengdu Company will achieve profitability from last year, far lower than most of the profit cycle of Beer Brands.” 14, the company’s chairman and Peng-Fei Chen told reporters.
”With more than 200 million people in the Southwest market potential.” 15, in the Budweiser InBev Ziyang plant started the ceremony, the company’s West Area president, He Yao-chi, said Budweiser InBev’s products are currently in Sichuan sales only nationwide sales of 5% , with great room for improvement. It is learned that the British Bo Xinan Budweiser Beer Production base area of 136,000 square meters, a capacity expected to reach 300,000 tons, the new plant will be completed in June 2011 formally put into production.
The Pearl River Beer and Guangyuan contacts nearly a year, the relevant head of Investment Promotion Bureau in Guangyuan City, said, companies are optimistic about the investment environment in Guangyuan, and market radiation.
Expansion enclosure face competitors competing in the Sichuan already has 14 production bases, production capacity more than 1 million tons of China Resources Snow is also a big step up, speed up the annual output of 300,000 tons of beer Neijiang production line construction.
The “Sichuan beer production capacity is close to 4 million tons, jumping to the forefront in China.” 15, marketing specialist, said Li Ping, in the past few years, coastal beer to excess capacity, a number of competing brands of beer into Sichuan, southwest of distribution, as at present, Sichuan and Chongqing Beer already has snow, Jinwei, Yanjing, Qingdao, more than 10 brands. “Southwest has a large number of beer companies market new market growth.”
Competitive Upgrade
Precision Marketing to overturn the traditional
”More than 10 beer giant, nearly 400 tons of beer production, it is conceivable, and even the southwestern Sichuan beer market in the next competition will be fierce.” Industry estimates.
The face of the many beer manufacturers Sichuan, Sichuan, the AB InBev just flashed their own advantage. “We will use the German hops and the world’s finest raw materials and Brewing Beer.” The company said relevant in the future production base southwest of Budweiser beer will be high-end positioning, main attack the night market, restaurants and other high-end consumer brand sites. “We will take the diversion of high low-end market marketing strategy.” Yanjing responsible person Sichuan, Sichuan Yanjing beer launched main products such as Yanjing beer, Yanjing pure hygiene, prices of 8-15 per focus range, mainly aimed at urban consumers, some low-end products are main attack the rural market. It is understood that in order to develop the rural market, Yanjing Beer has been in Xichang, Hechuan and other established offices in 23 markets. In addition, journalists from the province, Qingdao, snow and other enterprises was informed that this year, Qingdao, snow will increase the “pure health” and other high-end product development and promotion, and in the summer Beer Festival and other activities to promote sales.
”Every competitor entering the market structure may affect, but our advantage is obvious.” Peng-Fei Chen said this year in March, Chengdu Kingway access to national green food production title, “As far as I know, Kingway Brewery production of beer in the whole of Sichuan was the title of the first beer brand. “face of the upcoming season, Kingway the main” green card “green around the edge for a series of activities planned and shaping health Jin Wei , high-end brand image.
About the Author
I am a professional editor from
China Product
, and my work is to promote a free online trade platform.
http://www.himfr.com/ contain a great deal of information about
weight loss plateau
,
spray tan machine
welcome to visit!
NEW Brilliant Coopers Beer AD!
|
|
Mr. Beer Premium Gold Edition Home Brew Kit $41.99 Brew premium beers right in your own home. For the beer connoiseur in your life, this Micro-Brewery Beer Making Kit will really make that first beer taste especially good. Mr. Beer is an advanced and widely acclaimed home brewing product. Modern technology combined with select ingredients assures reliable results the first time, every time. Brews twenty 12oz. beers each week. Ready to enjoy your f… |
|
|
Old Dutch International Moscow Mule 16-Ounce Copper Mug $15.47 A sturdy handsome copper mug first made for drinking the famous “Moscow Mule” served to Hollywood stars during the golden era. Made of solid polished copper with a nickel lining and brass handle it will also add panache to your favorite beverage. Recipe for Moscow Mule included. Hand wash. Size: 4″H 3″W 3″ Dia.; 16 oz. 1 pint capacity… |
|
|
Mr. Beer Premium Edition Home Microbrewery System $28.99 In just 14 days, beginning and advanced brewers alike can enjoy a glass of premium, handcrafted beer with this home-brewing kit. The 2-1/2-gallon brew keg features a pour tap and wide-mouthed lid for easy cleaning by hand. Included with this microbrewery kit are a can of West Coast Pale Ale mix, which produces a mild, full-bodied beer, a single-use packet of booster, which contains all-natural c… |
|
|
Golf Specialist/Dentist/Fatal Glass of Beer [VHS] $4.99 … |
|
|
The Ten Commandments $9.99 … |
|
|
W.C. Fields: 6 Short Films (The Golf Specialist / Pool Sharks / The Pharmacist / The Fatal Glass of Beer / The Barber Shop / The Dentist) (The Criterion Collection) $20.53 Ten years elapsed between W.C. Fields’s debut in the 1915 short “The Pool Sharks” and his role in D.W. Griffith’s Sally of the Sawdust, but it didn’t take long for Fields to become one of the all-time great screen comedians. This essential collection–the silent “The Pool Sharks” plus the five “two-reeler” sound shorts that established Fields’s acerbic style–provides a comprehensive document of t… |
|
|
W.C. Fields $4.74 Studio: Kc Sales Release Date: 03/11/1999… |
|
|
Iodophor Sanitizer 32 oz $17.75 This is a 33oz bottle of iodophor sanitizer. Use one once per five gallons of cold water. Iodophor is an iodine based sanitizer and requires a minimum of two minutes contact time. One ounce per five gallons of water will provide 25 ppm of iodine. Usage instructions are inlcuded. This sanitizer is considered an indirect food additive by the FDA…. |
|
|
Red Bear Copper and Brass Polish $7.62 Cleans, polishes, and protects fine copper and brass. Effortlessly returns them to their original luster with just a soft sponge and water. Works like magic to shine even the most heavily tarnished brass and copper pieces. Use Red Bear first to eliminate gunk. Secondly apply Wenol polish to preserve metal shine with Wenol protective coating. 6 1/3 oz. Made in Norway…. |
|
|
Coopers Carbonation Drops $5.99 Carbonation Drops are a convenient, no mess, no fuss alternative to priming sugar. The dosage required is 1 drop per 345-375ml (12 oz) or 2 drops per 740-750ml bottle. Each package contains 60 drops…. |