Archive for the ‘beers’ tag
Craft Beers
Craft Beer Surges in Popularity
Craft beer has experienced a definite surge in popularity. In fact, many are likening it to the popularity surge that wine enjoyed several decades ago. When you add the number of nano breweries now operating to the immense list of micro and craft breweries, you can certainly see an emerging trend. That trend is growth – and it’s set to continue for the long term. Where might craft beer go, though?
According to statistics, the craft Beer Industry actually jumped by 12% in value just in the first half of 2010. The second half of the year marked even more growth – a 9% increase in volume was noted for the overall year. While those numbers might seem a little bit small, you need to compare it to performance in the beer industry over all. National and international breweries – those mass-producers of beer – actually experienced a 3% decline in volume during 2010. Therefore, growth in the craft beer industry is actually pretty significant. If this industry can experience more significant and lasting growth than the big boys, then it is certainly here to stay.
What might 2011 bring for the craft beer industry? Most people, including Jim Koch of Boston Beer Co., expect to see more of the same. The younger generation of beer drinkers is largely credited with the ongoing expansion here. As more and more 20-somethings adopt craft beer as their drink of choice, sales inevitably rise. The fact that this is happening all across the nation is still pretty startling, though. Of course, there were similar trends during the 60s and 70s – wine was the beverage that benefitted then, though.
Breweries are enjoying the side effects of globalization and international marketing, as well. Once, it was international Beers that sold well. This was largely because people were simply not happy with the lack of taste, selection, body and flavor available from traditional “American” beers. Today, though, those consumers are finding that local breweries are able to create more taste, flavor and diversity than international breweries. Therefore, the same principle that once drove consumers to English, Irish, German and other beers is now driving consumers to shop closer to home. The “buy local” movement has really kicked into high gear with the craft beer industry.
However, it might not all be roses. As craft beer becomes more popular, retailers will dedicate more and more shelf space to those brands that sell well. This might be bad news for craft beers that are not able to gain the same popularity.
Poto Cervesia,
Dustin Canestorp
About the Author
Dustin Canestorp is the Founder and General of the Beer Army. Join the ranks of the Beer Army at BeerArmy.com. Take a stand and let the world know your position. If you are going to drink, drink BEER!
NZ Craft Beer TV – Mash Up – Episode 5 – Wanaka
|
|
Silicone Wine Stoppers in Multi-Color $0.01 These re-usable wine stoppers slow down the oxidation process that occurs after opening a bottle of wine, and allow you to extend the life and enjoyment of your wine. And their happy colors and shiny stainless tops make them downright irresistible.Each package includes a set of 2 wine stoppers. Colors are chosen at random….. |
|
|
Spiegelau Beer Classics Beer Connoisseur Gift Set, Set of 4 $34.57 This Connoisseur’s set of four beer glasses from Spiegelau feature a unique platinum finishing process to increase durability and add brilliant shine. The thin, laser cut and polished rims maximize your drinking pleasure. These lead-free crystal glasses are great for any occasion and will have you and your guests savoring every sip. The set includes a stemmed pilsner, lager, wheat beer, and tall p… |
|
|
Libbey 12-Piece International Beer Glasses Set $19.99 This 12 piece International Beer Glass Set will have you serving and savoring your favorite brews. The set includes four 16-ounce English Pub Glasses, four 15-ounce Czech Pilsner Glasses, and four 15-ounce Bavarian Pilsner Glasses…. |
|
|
Stained Glass Eyes [Explicit] $8.99 … |
|
|
Armour Products Bottle and Jar Cutter $22.76 ARMOUR-Bottle & Jar Cutter is a fun way to recycle your round or square bottles and jars. Kit includes: Adjustable bottle cutter 2 cutting wheels glass tapper adjustment wedge five glass sanding sheets and a 24 page full color bottle cutting reference guide. Made in US…. |
|
|
Easy Lamp Kit Turns a Wine Bottle Into An Instant Lamp (Lot of 2) $12.70 Memorable occasions often call for a bottle of wine. Now you can turn that keepsake into an instant lamp with this clever kit. It works with any standard wine bottle and is assembled and ready to use. The brass plated socket has a push-thru, on-off switch and the 8 foot gold cord has a polarized, molded end plug. The 1″ cork measures 7/8″ in diameter at the top and tapers to 5/8″ at the bottom. (P… |
|
|
Wallmonkeys Peel and Stick Wall Decals – Hopfenernte Mann – Removable Graphic WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won’t damage your paint or l… |
|
|
Beginning Homebrew $19.95 So you want to make beer but not quite sure where to get started. Beginning homebrew is a clear and concise way to learn. This isn’t just a DVD, it’s a complete program in learning to make great beer at home. Along with the video is a free companion e-workbook that provides additional information on each section. Included as well, is a visual flowchart of the entire homebrewing process.The top… |
|
|
San Francisco $1.99 … |
|
|
EXTREME Craft Project – Build a Surf Kayak $24.95 Easy Step-by-Step DVDBuild your own lightweight surf kayak and experience the thrill of having the speed to “make the section” that was impossible with your whitewater kayak. Don’t let the high cost of a composite surf kayak keep you out of the wave action. Only two weeks to completion!This DVD follows North Carolina designer Ralph Beer from start to finish of the Surfyak II. It shares Ralph’… |